Strategic Communications

Annual Report Recap: Strategic Redesign for Timing & Accessibility

When I joined the school division, they shared a printed brochure summarizing mission, vision, values and key initiatives each fall. I proposed reimagining the piece as a digital recap of our annual report to be distributed in January; timed to better support families making kindergarten decisions. The new version shifted from static messaging to a more actionable, timely communications tool. I also pulled key pieces of the report content and repackaged them for social media and the division website to reach a wider audience and increase engagement.

View the 2023-24 Annual Report Recap

Below is a sample post from the recap shared on social media to increase reach and visibility.

Infographic showing a cartoon globe with a red dotted line encircling the Northern Hemisphere. Text explains that Horizon School Division's buses travel 26,512 km each school day—enough to circle the earth along the 52nd parallel. Includes Horizon logo and a school bus icon.