As part of the City of Saskatoon's initiative to boost participation in local leisure centres and recreation programs, I developed a fun, engaging top-ten list to promote the benefits of the LeisureCard. The campaign was designed for use across billboards, bus stops, and civic signage, using accessible, high-energy language to appeal to families and casual users alike. Each tagline was crafted to highlight key features, from value and flexibility to inclusivity, while maintaining a fun, active voice to support the city's brand and community wellness goals.