Narrative & Editorial

LeisureCard Campaign — City of Saskatoon

As part of the City of Saskatoon's initiative to boost participation in local leisure centres and recreation programs, I developed a fun, engaging top-ten list to promote the benefits of the LeisureCard. The campaign was designed for use across billboards, bus stops, and civic signage, using accessible, high-energy language to appeal to families and casual users alike. Each tagline was crafted to highlight key features, from value and flexibility to inclusivity, while maintaining a fun, active voice to support the city's brand and community wellness goals.

Poster-style graphic listing top ten reasons to buy a City of Saskatoon LeisureCard, including affordability, access to pools and gyms, and convenience.

Top Ten Reasons to Buy a LeisureCard – City of Saskatoon

  1. It’s your all-access pass to fitness, swimming, and skating across Saskatoon.
  2. One card, multiple facilities — from Shaw Centre to Cosmo Civic Centre.
  3. Perfect for families, casual users, and committed fitness fans alike.
  4. Affordable options for daily, monthly, or yearly use.
  5. No need to carry change or tokens — just swipe and go!
  6. Special rates available for youth, seniors, and low-income residents.
  7. Includes drop-in access to fitness classes, open gym time, and lane swims.
  8. A great way to stay active through all four seasons.
  9. Encourages healthy habits and supports community well-being.
  10. Leisure made easy — because staying active should be simple and fun.