Narrative & Editorial

Waskesiu Wilderness Ad Campaign

As part of a tourism campaign for the Waskesiu Wilderness Region, I was commissioned by Blairmore Media to create playful, engaging copy that would promote travel to northern Saskatchewan. I pitched a Beatles-themed concept that paired nostalgic charm with a nod to the region's iconic elk population. The resulting ad invited readers to reconnect with nature through a familiar cultural lens.

Two elk nuzzling in a grassy forest setting with headline text “I Get By With a Little Elk From My Friends” from the Going Mainstream with Nature campaign.